My copywriting style:
MAGNIFYING YOUR VALUE.
Sure, personally I'm a bit classical and witty, maybe a touch rebellious, but I'm really here to hold your microphone. You have something important to tell your audience, in your own voice.
I make sure they listen.
MY SERVICES
Website Copy
Social Media Copy
Website Copy
With SEO experience, I'll strategically craft every aspect of your site: headers, content, product descriptions, blogs, FAQs, and more. Addition of keywords, alt text, and meta descriptions is available.
Ad Copy
Social Media Copy
Website Copy
Perhaps my favorite of all—the ultimate short-form persuasive writing. Tell me to say something in seven words or less, and I'll have your prospective clients responding with action.
Social Media Copy
Social Media Copy
Social Media Copy
Posts, captions, and stories require stellar copy when you have mere seconds to hook your audience. Irresistible CTA or affective anecdote, I'll engage your followers.
Deliverables
Brand Development
Social Media Copy
Since your identity shines through everything you create, not just your product or service, I want to help you capitalize on your two greatest assets: quality and consistency.
Brand Development
Brand Development
Brand Development
Generating taglines gives me an energy rush. I love the game of unique positioning, so let's talk about how your brand personality can be the main character of your industry.
Editing
Brand Development
Brand Development
I frequently spot typos in best-selling novels and writers' blog posts by accident. So, I'll check your pre-written copy for clarity, syntax, immaculate grammar, and flawless punctuation on purpose.
MY PROCESS
1: Consultation
1: Consultation
1: Consultation
We'll pick a time to chat and feel out whether we'd make good business friends. If so, I'll send a contract, sparing no detail on services or costs. If it's best not to do business, well then, we're still friends.
2: Wordsmithing
1: Consultation
1: Consultation
We'll set up another call to go over my client questionnaire, discussing everything I need to know about you and your brand. At the keyboard, I'll forge this material into a refined masterpiece.
3. Delivery
1: Consultation
3. Delivery
I'll present my best work. I offer up to two revisions to make my best even better. We'll shake hands, sign over the copy rights, and watch you thrive. Best case scenario, we get to work together again sometime.
ANY QUESTIONS?
You can always email me at cassidy@cassidylappin.com if you prefer.
You can look at my pricing guide for exact prices. I offer fixed rates for individual services, discounted rates for combined services, competitve rates for all services.
As I consider myself a creative brand copywriter, my services are ideal for creatives seeking artistic prose with persuasive messaging. Anyone interested in working with me is welcome to reach out of course :) You can view all my services here.
I've worked with clients in photography, graphic design, and health and wellness, as well as authors and service-based businesses. I always love a challenge, so if your niche is new to me, I want to learn it.
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